Pre-Orders : The Charizard Ultra Premium Collection
Pre-Orders are a great way to ensure that you get your product before the secondary market sends prices higher than you want to pay - or you don't get your product at all.
Pre-orders were initially meant to inform stores, distributors and Pokemon about the demand for a product. They have been also used by stores to "promise" product that they cannot guarantee - only to cancel their orders later.
When we do Pre-Orders at PokeChalet.com, this is only when we have confirmed shipping numbers and dates from our distributor.
The Charizard UPC was a great example of stores (Gamestop!) taking pre-orders and then having to cancel so many.
Our approach to selling the Charizard UPC was to review our client list and offer the chance to purchase at MSRP + tax for those who have been loyal to our store and organization - and one per person.
With our October allocation being completely sold, we will not be accepting pre-orders for the December allocation until we receive solid numbers and dates.